The Purpose is to help companies define, structure, and execute a clear business roadmap that aligns with market realities, growth goals, and operational capabilities — especially when entering new markets or scaling.
✅ What It Includes:
🔹 1. Market Positioning Strategy
-
Define your unique value proposition (UVP) for the new market
-
Analyze local customer behavior, pricing sensitivity, and cultural fit
-
Benchmark against competitors to carve out a viable niche
🔹 2. Business Model Design & Localization
-
Choose the most effective model: direct sales, distribution, franchise, online, hybrid
-
Localize revenue streams, cost structure, and delivery models
-
Align with legal and tax frameworks in the target country
🔹 3. Entry Strategy Planning
-
Evaluate entry pathways:
-
Direct FDI setup
-
Joint venture / strategic alliance
-
Market testing via commercial representative
-
Licensing or tech transfer
-
-
Recommend step-by-step roadmap with timeline and key actions
🔹 4. Go-to-Market Plan (GTM)
-
Identify target customer segments
-
Select marketing and sales channels (offline/online/B2B/B2C)
-
Set KPIs and launch timelines
-
Pilot program design (if needed)
🔹 5. Financial Planning
-
Cost estimation (initial investment, setup, operations)
-
Revenue forecasting and breakeven analysis
-
Capital structuring and funding strategy
🔹 6. Risk Assessment & Mitigation
-
Analyze regulatory, operational, and reputational risks
-
Build contingency plans for market delays or policy shifts
-
Map out local compliance and reporting requirements
🔹 7. Strategic Roadmap & Monitoring
-
Final strategic roadmap with milestones and resources
-
Setup of tracking tools or dashboards
-
Advisory support for first 3–6 months after entry