There are Purposes to provide a comprehensive, data-driven assessment of the market environment, customer demand, competition, legal frameworks, and strategic opportunities before entry.
🧩 Typical Contents of the Report:
1. Executive Summary
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Snapshot of key findings
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Go/No-Go market entry recommendation
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Summary of opportunities and risks
2. Macroeconomic & Business Environment
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GDP growth, FDI inflows, stability indicators
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Industry relevance to national strategy (Vietnam 4.0, green growth, etc.)
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Regulatory openness to foreign business
3. Target Market & Customer Insights
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Market size and projected growth
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Key demand drivers & trends
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Customer behavior, pain points, and expectations
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Segmentation (B2B or B2C demographics)
4. Competitive Landscape
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Key local and international players
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Positioning, pricing, distribution models
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Gaps and market saturation
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SWOT of leading competitors
5. Legal, Regulatory & Tax Environment
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Market entry options (FDI, JV, local partner, distribution)
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Industry-specific licenses, caps on foreign ownership
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Import duties, taxes, labeling requirements (if relevant)
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Labor law considerations
6. Channel & Distribution Assessment
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Offline vs. online market presence
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Key retail, e-commerce, B2B, and logistics channels
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Role of distributors, local agents, and trading houses
7. Opportunities & Barriers
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Unmet demand or underserved segments
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Cultural, regulatory, or logistical entry barriers
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Timing considerations (early-mover vs. late-mover advantage)
8. Recommendations & Next Steps
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Entry strategy options (direct, joint venture, representative office, partner-led)
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Suggested first-step actions
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Risk mitigation strategies