Sinasean provides the supporting services to help the foreign company understand the market landscape, identify key competitors, and position their product/service effectively.
✅ How We Conduct Competitor Research:
1. Define Your Market Segment
-
What product or service are you offering?
-
Who is your target customer?
-
What pricing level or positioning (premium/mass market)?
🔎 This helps narrow the list to relevant competitors only.
2. Use Trusted Research Sources
-
Official business directories (e.g. Vietnam’s National Business Registration Portal)
-
Industry reports & databases (Euromonitor, Statista, local trade associations)
-
B2B platforms (Alibaba, Vietnam Yellow Pages, VCCI)
-
Company websites & LinkedIn
-
E-commerce platforms (Shopee, Lazada, Tiki – for B2C sectors)
-
Custom Google & Vietnamese-language search (with local SEO terms)
3. Criteria for Shortlisting Competitors
Each listed competitor is typically profiled with:
-
Company name & website
-
Product/service line
-
Price positioning
-
Target market/customer type
-
Distribution channels
-
Key differentiators (USP)
-
Scale (national/regional, employee size, etc.)
📝 We prepare a comparison matrix or market mapping
4. Deep-Dive on Key Competitors (Optional Add-On)
-
Financial data (if public)
-
Founders & leadership
-
Market share estimates
-
Partnerships, recent activities
-
Online reviews, client testimonials
-
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
📊 Deliverable Format:
-
Excel list with detailed competitor info
-
PDF summary report with visuals (positioning chart, SWOT, pricing range)
-
Optional: live briefing with insights + strategic recommendations